Vivimind: Over the counter memory protection therapy in a pill

You might have already heard some talk about Vivimind as an over the counter natural preventative, but you might still be wondering, 'what exactly is it, and what can it do for me?'

That is a relevant question. The simple answer is that Vivimind is an overthecounter nutraceutical memory protection therapy. The company behind Vivimind, OVOS Natural Health Inc. , claims that their new Vivimind product is a recently patented product which is based on a naturally occurring ingredient called homotaurine. Homotaurine is scientifically proven to bind to beta-amyloid (similarly known as A-beta) proteins and subsequently reduce the deposition of these A-beta proteins in the Human brain.
The above is important because a number of scientists have come to believe that the slow build up of a specific toxic protein (the A-beta) is detrimental\harmful to the brain. As this protein buildup reaches excessive levels\amounts, it can often cause neurons (brain cells) within the brain to malfunction and ultimately die. When these neurons are damaged or die, communication and/or signaling problems occur inside the brain that ultimately affect the memory and learning abilities. The loss of these brain cells is reflected by an eventual shrinkage of the region from which they are lost: the hippocampus, the region of the brain associated with learning and memory.

When detailing\presenting the effects of their Vivimind over-the-counter preventative therapy, OVOS makes the following claim:

VIVIMIND is scientifically proven to protect memory function, based on the naturally occurring ingredient, homotaurine, found in seaweed. VIVIMIND:

* Protects the brain structure associated with memory and learning
* Preserves memory
* Sustains brain cell health
* Maintains verbal skills and comprehension ability
* Supports planning and execution skills

( source: Ovos Health )


While outlining the various test results for their new product, Vivimind, Ovos make the following claims about their success:

In a groundbreaking study performed in Canada and the United States using brain scans (magnetic resonance imaging (MRI)), VIVIMIND was shown to significantly reduce the loss of brain volume in the hippocampus. In fact, VIVIMIND was proven to preserve 68% more brain volume versus placebo (like a sugar pill).
Individuals taking VIVIMIND also performed better on memory and thinking tests compared with individuals taking placebo. VIVIMIND was found to improve cognitive performance (verbal skills, memory, comprehension ability, planning and execution skills) by 33% versus placebo.

( source: Ovos Health )

Reflecting upon its impressive potential for an aging population, one can start to understand why the makers of Vivimind are excited about finally releasing it to the general public; if it is perceived by the general public to be of any serious preventative value, then its commercial potential could be quite impressive as well. Given the financial stakes involved here, clearly the first few months of marketing and sales will be of extreme\massive importance. It will be quite intriguing to see how well Vivimind catches on with its intended market in particular, and the consumer in general.